HENRY
HENRY
creative lead

CREATIVE & Innovation LEAD

H E N R Y   B O S E

 

About

During the last twelve years I collected knowledge and experience in independent creative agencies, global networks agencies and leading companies of the digital industry like Google. Turbocharging x-functional teams with creative common sense and leading full staff teams with a hands-on mindset, design thinking and agile working methods. 

Thereby, I worked with local start-ups to globally operating PLCs - such as Mercedes-Benz, Red Bull, Zalando, Vodafone and Netflix - producing award-wining work across all industry sectors, media types and creative categories. 

 
Category moonshot.
— Business Punk on Zalando's "Project muze"
 
7,5/10
— IMDB rating of "MacGyver and the New Citan" for Mercedes-Benz
 
This is very very funny.
— Adage on Mercedes-Benz "Dirty Driving"
 

FIELDS OF FOCUS

DIGITAL transformation

VR/AR, machine learning, cloud computing - emerging technologies constantly challenge companies at different levels. From communication to business transformation. By combining technological insights with creative skills I support agencies and clients to leverage new technologies in order to improve their user's experience and to grow their business.

 

IDEATION & storytelling

Besides all tech, I strongly believe that every challenge can be solved with nothing but an idea. One that hits your head and your gut. One fits on a coaster and in a tweet. An action guiding thought, a magical tool, an inspirational story or just a super entertaining piece communication.

 

MAKE LEADERSHIP

Facing business and communication challenges need the willingness to get your hands dirty. Thought leadership alone creates short term inspiration but real impact is made by making. Meticulously prepared sprint sessions, the courage to create risky proposals and the passion for your craft are key to provoke a constructive discourse and tangible progress. That is why design thinking and protoyping is crucial to foster innovation.